Steve Jobs: You've got to start with the customer experience and work backwards towards to the technology. You can't start with the technology and try to figure out where you are going to sell it. And I've made this mistake probably more than anybody in this room. And I've got the scar tissue to prove it. And I know that it's the case. And as we have tried to come up with a strategy and a vision for apple, it started with what incredible benefits can we give to the customer. Where can we take the customer. Not starting with let's sit down with the engineers and figure out what awesome technology we have and then how we are going to market that. And I think that's the right path to take.

How do you know which idea to double down on? If we think about creativity as this all or nothing giant swings for bets we'd better be right, or else the world's gonna end. Don't do that. That's irresponsibly risky. 
De-risk the process by taking high frequency of smaller bets. Leaders and individuals on an ongoing basis should take lots of concurrent experiments, or prototypes. Fixed time, fixed money, as cheap and crude as you can make it. Ones that don't work discard them quickly and ones that do work, double the size of the experiment; This approach de-risks the creative process dramatically. You don't have to be right, you just have to run a lot of experiments. 
Many of us have a to-do list. we should instead have a to-test list. So instead of waiting for that big idea which is going to be perfect upon launch. Cultivate lots of ideas. Some maybe good, some maybe goofy don't even judge. Which one of these ideas can I test in a cheap way, that;s so much more easy and accessible and risk free. 

Everyday solve a problem that gets you closer to the final goal. YOu should have a goal a metric to keep track progress!!!
Everyweek solve a mix of big problems medium problems and small problems to get a sense of progress.

A drunk man looks for his keys where the lights are, but that's not necessarily where the keys are.

Create business plan
determine niche
add value
bonus: try to provide all solutions instead of letting customers go to ten tools
their social media audit and why you can be helpful
give solution!

getting more leads/sales/engagements/rebranding

land the client
emotional selling
- greed
- fear
- altruism
- envy
- shame
logical selling

sign for $1500 which includes 500 in ad-spend

5) Getting results
You don't know enough about industry
about marketting

Shopify dropshipping
Google shopify ip address ->
http://myip.ms ->  Owner IP Range:  Other sites on ip

Don't ship products:
have very few reviews e.g. < 10
that have trade marks
don't have ePacket
have terrible pictures
if its not specific and can be bought any where like a beanie
let data tell you what pricing would work 9.95, 12.99? 16.99? 3x 4x profit is sweet spot

flex targeting.  butterflies, accessories, butterfly magazines , then look alike audience

pay $2 more to ship via e packet. has tracking and arrives in two three weeks
scarcity, you have a limited amount of time one minute to decide whether to buy what you love or miss out for the rest of your life
limited time offers
count down timers
only 12 in stock at 60% off. They need to take action right now before they miss out
impulse buy. really strong emotional connection as wow I need this in my life
mug for people that love playing guitar and love drinking hot coffee


Go to aliexpress.com, right below the search bar they've added the list of popular items
pick each of them and go to trends.google.com and see their search trend
for each item go to it and sort by order to see which ones have more orders this is a good sign of other dropshippers

trendhunter.com > the best
watchcount.com how many people are actually looking at something on ebay
target people who have shown they have interest by liking a page that's about pitbulls

audience insights

shopify is outseating ebay

use social proof to see how people are interested in things that pays huge dividends for you

should you go for a general store or a nitche store, the answer is niche store. general stoe is overwhelming and not informative

every day test five products some of them work some dont

import to shopify with oberlo

top 5:
- orders : competition is good. if you do it right you can sell too
- preceived value, profit: e.g. diamond, iphone,
- feedback: quality   you want 4.75+ rAting. you dont want trash quality
- expansion/upsell and cross sell: scaling
dont go too specific e.g. chameleon coat
go for camera store, sell camera bag, lenses,
if you sold one thing you can sell more stuff to them. hey you nought a camera from us this lens is 20% off today
-Marketing: before
use 10% off coupon or $5 off coupon to get to people's emails

make $1 per email per month

Instagram marketting
check for engagement range > 5% to make sure its not bots
enter username and tells you engagement  rate
comments look too broad , follower's names are company names businesses
50k to 300k followers charge $20 to $150
9am PT to 9pm PT
promotiona; shoutout with images, videos, story posts

google site:instagram.com pitbull
on isntagram -> related pages the arrow key
ask for engagement details audience, etc, how much from usa

initial followers:
each time 5-10 follows
daily follow limit 500-850
daily follow 35-120 seconds
follow users who've posted in the past 30 days
ignore private accounts
same settings
unfollow after 3 days
don't unfollow followers
blacklist unfollowed users
run 24x7

engagenment group telegram. like 10 pix request 10 likes on your brand new page

✅ [Dx10] BoostGram | L+C: https://t.me/Boostgramdx10 ✅ [Dx8] BoostGram | L+C: https://t.me/Boostgramdx8 ✅ [Dx5] BoostGram | L+C: https://t.me/BoostGramDx5 ✅ IG Mass Likes: https://t.me/igmasslikes

print on demand on shopify
teelaunch app on shopify
light weight, classic fit, double needle sleeve and bottom hem

find best selling t shirts ideas on fiver or upwork ask a designer to design similar thing for you
have each of the designers design one each and whichever was better work with that person
always iterate on idead, concept approach
start 100 $5 ads on fb and over each few days pause the ads that dont sell --> 20 working selling campaings

top cashback    -> blinq.com

reddit  entrepreneur landing page copy modification

“How to Get Your First 100k (Active) Users” by @annekate https://blog.winnie.com/how-to-get-your-first-100k-active-users-909fa4292a27

Step-by-Step Fundraising Tactics from the NYC Legend Who Raised $750M     http://firstround.com/review/step-by-step-fundraising-tactics-from-the-nyc-legend-who-raised-750m/


To all first time founders:

  1. There is so much you don’t know and you should be okay with that. Approach it all with a growth mindset and ask for advice. Then actually try to synthesize and internalize all the advice. Rinse, and then repeat.
  2. As much as the world of bloggers and twitter and startup land will avoid this truth, your job as a founder is to build a business. Businesses, at the end of the day, is about building a profit machine. Revenue, unit economics, competitive advantage, economies of scale - all these things should be part of your thinking. You don’t have to know all the answers on day one, but there will be a reckoning if you put them off too long.
  3. Raising money is not success, nor is it even the ideal thing. The most successful entrepreneurs I know are the ones who build a small profitable business, and then grew it to a large profitable business. They then owned 100% of a profitable business. That’s a really good thing. That should be your goal, and raising money is a middling scenario for when you unfortunately need to scale fast to succeed. It’s a deal with the devil, and it adds a lot of risk to the investment you are making with your time and opportunity cost.
  4. You will make many mistakes, and you will have to get good at being okay with that. As long as you learn from them and don’t keep repeating the same mistakes, you’re doing okay.

Those are a good four, there are probably like 100 more that are rattling around somewhere in my brain, but that will have to do for now!

set expectations very high
get right ppl on the bus wrong ppl off the bus
there is no such thing as perfect but there is such thing as better
why we are doing this? for different theam member
use a stack of stuff to do, do a single one from top
"keep all eggs in one basket and take care of that"
—-focus more on what you don’t wanna do rather than what you wanna do
what doesn’t kill you makes you stronger
eberuone is passionate aboue it, survive…
———just do it. , entropeinirship is about changing the world

Yesterday, you said tomorrow.
“Don't let perfection become procrastination. Do it now.” Danielle LaPorte
Next year, you'll wish you had started today.
Are they willing to pay to get that problem solved?
“Dreams don't work unless you do.”
“Believe in yourself.”
“The secret of change is to focus all of your energy, not on fighting the old but on building the new.”
“Whenever you see a successful business, someone once made a courageous decision.”
“Don't let small minds convince you that your dreams are too big.”

displacement is the birth of innovation. there is no comfirt zone. I have changed my house 17 times, /i am not looking for comfort zone. there is only one zone. humanity zone.
Enterprise businss is about busness of busness. Capaciy to look at the big picture.
There are alot of pple know knowledgeand technolog.
you dont have to be the bwest guy, you have to hire the best guy.
As an entrprenour  my job is to organize he business
great flexibility
you don't do business with company. you do business with ppl. ppl connection. who i know
Authenticity is what we are looking for/
people are willing to deal with differences as long as you are authentic

dont start business with riends. dont back off. moment the sense of purpose is in company  they are willing to osacrifice. modest pepl of men and women around,

Love - competence: low love low competence dont start it
high love low competemce
high competence low love  dont start here
high love high competenee . if you have a business in this area. you have asame hassles as everybody else. find internsection fo loveand competence.

create value. I'm interested in creating value, market will take care of it itself.

hire right people, fire right people

lock yourself in a weekend and do it

be very detail oriented. pay attention

do you know the difference between good and GREAT. a lot of people dont

if you can not sell it to me, don't waste my time to talk about it. Im not going to work nights weeksnds for free for that what are you bringing on teh table

take an idea see if people care for it, if not change it, change it

if you already something you get a lot further than just talk

you waste my time, im not going to talk to you again-   dont be ready, give them some feedback

build a mockup website, let people there get credit card, see how many people really get to that point, then go build it.
fail small, fail cheap, fail fast
Its a lot easier to sell pain killers than to sell vitamins. is this a pain killer or is it a vitamin?????

fail fast. what you people and what peole want

business people need to be able to drill a whole see the big picture, do some work

WHEN YOU HAVE TWO LITTLE THINGS CALLED CHILDREN, PAYCHECK TAKES A WHOLE NEW MEANING. BECAUSE SOEM PEOPLE RELY ON YOU TO FEED THEM.  i quit my job (which was prettry stable), spent all our savings, took all ou rkids college money, by the way we owe my mom some money but now we have a company which can fail. can fail soon. tell these to your wife

This page contains entrepreneurial tips I hear here and there. None of these are my direct thoughts, hereby I recognize the right of the actual source of these quotes even if it is not mentioned here.


There is always more ideas than you have money.
Say no to everything else.
Focus, Focus, Focus

We don't actually look to our customers for ideas or for an assurance that what er are working on will actually be successful... we don't use focus groups. We really do look to ourselves for ideas. -- Jonathan Ive, Apple

You don't sell technology, you sell ideas, experience.


Money Matters
Focus on getting stuff done and out as fast as you can. Don't try to do many things at the same time because that way it will be harder to measure and analyze what you did. Also, doing many things in parallel will result in many half-thought features.

Name a product owner
 You should have one single person in charge of what will be done and when. When many people get to decide the end result is a mess.


You will work 8-12 hours a day working for someone else! For their dream! At your JOB...

BUT you wont work 2-4 hours a day to build YOUR own dream!

For Time Freedom which is PRICELESS!

Instead you will watch TV...

I would rather work my ass off for a few years of my life to live the rest of it like most never are able to... from http://firedmybossin90days.com/


Pricing tips
That product is $100, this is only $10
Was $150, now only $80
Value of $1500, selling for only $150
Double your price, People tend to UNDERvalue their services
As long as you don't raise the prices for old customers you don't get any complaints.